We Make People Shine

By Vincci Law

Over the years running my family’s handbag manufacturing business, I have met many talented designers who dreamed of developing their own products but were not able to because of limited resources and a lack of professional guidance. It became my dream to help them catch their dreams.

After a whole year of preparations, I launched my handbag brand AIVEDETTE at a local fashion concept store in February 2016. AIVEDETTE is a platform that supports local designers in building their brands. It also gathers potential business partners and friends who share the same dream.

AIVEDETTE plays on the French words “ai”, meaning “have”, and “vedette”, meaning “star”. I believe that the numerous stars in the sky are gifts from Heaven. Each is as beautiful as any other. Some can be seen from Earth. Many are just alone without being noticed. It is my dream to discover all the stars hidden in the dark and build a platform that gathers them together and let them shine on people’s lives.

Starting a new brand in Hong Kong is not an easy task. On top of the difficulties of building the brand image and sales network, the greatest challenge is to identify those “hidden” designers who have the same vision as AIVEDETTE. Take our debut collection “L'amour Macaron” as an example. Although the designers had total freedom on the design direction, materials, colours, and so forth, when it came to the manufacturing there were a lot of trial-and-error experiments and discussions to strike a balance between beauty and reality that was workable.

Currently, I am the only one who works on this full time. The rest of my teammates are working part time. But, we all share the same dream of "making people shine". As a startup founder, I think the most important thing is to create a team with people who share the same vision.

www.aivedette.com